Xi Jinping’s Vision for Global Trade in the "America First" Era

President Xi Jinping likes to frame himself as the global champion of open trade—a cool-headed counterweight to Washington’s "America First" push. But let’s be real: pure free trade is a myth. Behind every bilateral agreement and tariff dispute lies raw power, strategic bargaining, and rewritten rules. In international relations, there is no such thing as a free lunch.
President Xi Jinping likes to frame himself as the global champion of open trade—a cool-headed counterweight to Washington’s "America First" push. But let’s be real: pure free trade is a myth. Behind every bilateral agreement and tariff dispute lies raw power, strategic bargaining, and rewritten rules. In international relations, there is no such thing as a free lunch.

Historical Context & Geopolitical Landscape

When President Xi Jinping took the stage at the 2018 APEC Summit in Papua New Guinea—delivering his address titled "Harnessing Opportunities of Our Times To Jointly Pursue Prosperity in the Asia-Pacific"—it was far more than standard diplomatic theater. It signaled a major geopolitical turning point: an ideological battle lines drawn between Beijing’s vision of a multilateral economic architecture and Washington’s turn toward unilateral protectionism under President Donald Trump.

Here is an analytical breakdown of China’s strategy across four key pillars:

4 Strategic Pillars and the Power Dynamics at Play

1. Regional Integration vs. Trade Protectionism

  • Xi’s Pitch: Fast-track the Free Trade Area of the Asia-Pacific (FTAAP), build open and transparent supply chains, champion multilateral rules, and explicitly reject protectionism.
  • The Critique: Beijing took a direct jab at "America First," framing it as zero-sum selfishness leading down a dead-end road where "nobody wins." Xi highlighted American double standards regarding state sovereignty and trade equity.
  • The Reality Check: Beijing championing free trade isn't benevolence—it's strategic maneuvering. China still leans heavily on state-backed subsidies and non-tariff barriers to shelter domestic industries. But as Washington retreated from multilateralism, Beijing seized the narrative, positioning itself as the unlikely guardian of globalization.
  • Where We Are Today: Fast-forward to today, and Beijing has doubled down. It pushed the RCEP (Regional Comprehensive Economic Partnership) into reality and formally applied to join the CPTPP—staying steps ahead of Washington. Meanwhile, successive US administrations have shifted toward targeted tech blockades and strategic decoupling.

2. Digital Innovation and "Digital China"

  • Xi’s Pitch: Harness the digital economy, Artificial Intelligence (AI), mobile payments, and e-commerce to drive regional growth under the banner of a unified "Digital China."
  • The Critique: China showcased high-voltage confidence in tech-driven growth. Yet, it underscores a striking paradox: advocating for open borders for digital commerce while strictly walling off its own cyberspace and controlling internal information flows.
  • Where We Are Today: What started as a tariff friction has spiraled into an all-out Tech War. Facing tight US export controls on high-end semiconductors, Beijing pivoted from outward digital expansion toward relentless technological self-reliance—treating tech sovereignty as a matter of national survival.

3. Infrastructure Connectivity and the BRI Catch

  • Xi’s Pitch: Supercharge regional supply chains via the Belt and Road Initiative (BRI), aligning megaprojects with the UN Sustainable Development Goals (SDGs 2030).
  • The Critique: Washington called out the BRI as a classic debt-trap diplomacy scheme designed to turn developing nations into economic dependencies. The reality? Massive infrastructure financing never comes without geopolitical strings attached. Leverage is never free.
  • Where We Are Today: To shake off the "debt trap" narrative amid sovereign debt crises across host nations, Beijing rebranded the BRI into its "Small and Beautiful" phase—shifting away from giant megaprojects toward high-yield, green, and digital infrastructure backed by stricter financial risk controls.

4. Domestic Growth and People-Centered Development

  • Xi’s Pitch: Highlight China's achievement in lifting over 700 million people out of poverty while transitioning toward a domestic consumption-led growth engine (which accounted for 78% of GDP growth at the time).
  • The Critique: Beijing sought to validate its Socialist Market Economy, arguing that a state-directed model can deliver middle-class prosperity without adopting Western liberal democracy.
  • Where We Are Today: This vision matured into Beijing's core Dual Circulation framework: hardening the domestic market (Internal Circulation) as the primary buffer against foreign shocks, while using trade (External Circulation) to project economic power abroad.

Strategic Conclusion: Writing, Breaking, and Rewriting the Rules

The feud between Washington and Beijing isn't just about tariffs or trade deficits; it is a battle for the Global Rulebook.


The feud between Washington and Beijing isn't just about tariffs or trade deficits; it is a battle for the Global Rulebook.
  • When the Rulemaker Becomes the Rule-Breaker: The United States—the original architect of the World Trade Organization (WTO)—handicapped the WTO's dispute settlement mechanism when it felt the rules worked to China's advantage, opting instead for unilateral leverage and trade blocks.
  • When the Beneficiary Becomes the Defender: China—having grown into an economic powerhouse under the WTO system—is fiercely defending legacy multilateralism while simultaneously laying down new tracks via BRICS+ and the Asian Infrastructure Investment Bank (AIIB).

💡 Key Takeaways for Middle Powers & ASEAN

Pure, friction-free free trade where everyone wins equally was always a geopolitical fairytale. Washington doesn't reject rules outright—it wants rules designed for American dominance. Meanwhile, President Xi’s defense of open trade is purely pragmatic: a tool to insulate China’s economy and expand Beijing’s sphere of influence.

For middle powers and ASEAN nations, the play isn't picking a side between U.S. Protectionism or Pax Sinica Free Trade. It’s about maintaining strategic agility, hedging risks, and bargaining fiercely to protect national interests in an era where global rules are being rewritten in real time.

25 November 2018
Chanchai Kumpunya
(ชาญชัย คุ้มปัญญา)
Latest update 25 July 2026
Editorial Note: This article is an expanded English adaptation of the author's original column published in Thai Post Newspaper.
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References:

1. ไชยสิทธิ์ ตันตยกุล, พลตรี. (2561, พฤศจิกายน 19). จีนศึกษา (วันจันทร์ที่ ๑๙ พ.ย.๖๑).
2. Full text of Xi's remarks at 26th APEC Economic Leaders' Meeting. (2018, November 18). Xinhua. Retrieved from http://www.xinhuanet.com/english/2018-11/18/c_137615119.htm
3. US, China in feisty clash on trade, influence at APEC. (2018, November 17). Arab News. Retrieved from http://www.arabnews.com/node/1406171/business-economy
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